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ABOUT

Chairman's speech

Speech by the chairman

Fu Guangming, born in Zixi County, Jiangxi Province, is a member of the Communist Party of China, senior economist, founder of Shengnong group and chairman of Shengnong Development Co., Ltd. he has successively won the national labor model, the national honest and trustworthy moral model, the national outstanding entrepreneur, the national outstanding socialist builder, the 100 outstanding private entrepreneurs and the national model in the 40 years of reform and opening up Fan retired soldier, commemorative medal to celebrate the 70th anniversary of the founding of the people's Republic of China. He is now the director of China Guangcai Cause Promotion Association, chairman of China white feather broiler alliance, vice president of Fujian Guangcai Cause Promotion Association, vice president of Fujian Federation of industry and commerce, chairman of Nanping Municipal Federation of industry and commerce, President of Nanping Charity Association, vice president of China Animal Husbandry Association and Chairman of poultry branch.

Fu Guangming

Enterprises have two lives, one is quality, the other is integrity. Enterprises do not pay attention to integrity and quality, that is to seek wealth and harm their own lives. Only with quality and integrity can we have the future, and quality and integrity create the future. With good integrity and excellent quality, coupled with focus, Shengnong will always be invincible. ——Fu Guangming

  • In the process of long-term practice, Shengnong has always adhered to the principle of honesty and trustworthiness, with the fundamental purpose of ensuring the food quality and health safety of consumers, putting high-quality products and services and stressing credibility throughout all aspects of production and operation, strengthening the product quality monitoring system and producing in strict accordance with the product management and control procedures. Honesty has been deeply rooted in every saint Nong's heart and become a kind of self-consciousness.
    For more than 30 years, Shengnong has never evaded taxes, cheated merchants, and defaulted on employees' wages and bank loans.

  • Shengnong adopts the integrated whole industry chain production mode of self breeding, self breeding, self slaughtering. All the original seed farms, hatcheries, feed processing plants, breeding broiler farms, broiler processing plants and food deep processing plants are owned by the company. It has established a complete food safety traceability system, which can be controlled and traced from chicken farm to dining table. For more than 30 years, Shengnong has never had a major food safety accident.
    Shengnong's excellent chicken quality has won wide recognition and praise in the market. It has become a long-term strategic partner of KFC and the only chicken supplier of McDonald's in China. It is also a designated chicken supplier for Beijing Olympic Games, 2010 Shanghai World Expo, Guangzhou Asian Games, 2011 Shenzhen Universiade, 2015 first Youth Games, 2016 G20 summit and 2017 BRICs summit It is an important supplier of food processing industry, fast food industry, large supermarket and agricultural batch.

  • Only focus can be professional, only professional can be outstanding!
    The reason why Shengnong has been able to create an integrated whole industry chain mode of "self breeding, self breeding, self feeding and self slaughtering" in the chicken industry, and has become the largest, high-quality and high-level white feather broiler production and processing enterprise in China, realizing the traceability of food safety, and fundamentally ensuring the quality safety, public health safety and ecological environment safety of chicken and its processed products, To walk out of a sustainable development road of modern broiler industry depends on concentration.
    Chairman Fu Guangming abides by the concept of "leaving the chicken industry, not doing without talents, not doing without funds", and has been focusing on the white feather broiler industry for more than 30 years, and has never left this industry. If his ambition of "keeping a chicken" is the only way to realize his ambition.
    Only by being professional can we raise chickens well, and only by focusing on them can we carry out the chicken industry to the end. It's the way to raise chickens. It's the way to do anything.

  • Integration into society, light in the world. The company shares the achievements with the employees, and is worthy of the trust of the employees. Share with nature and protect green waters and green mountains. Sharing with the society, we are committed to solving the "three rural" problems, helping targeted poverty alleviation, rural revitalization, actively participating in charity, and actively promoting county economic development.

  • sincerity
  • quality
  • Single mindedness
  • win-win